Every year more than 2,500 cadets representing 30 metro-Atlanta high school JROTC programs take to the street to share The Empty Stocking Fund’s story and collect donations.
A Group Effort
Through its Family2Family project, WSB-TV supports the cadets’ efforts by increasing awareness of the program. As one of the project’s sponsors, Kroger allows the cadets to fundraise onsite at more than 50 metro area stores throughout the weekend. Our partnership with JROTC is a long-standing tradition that dates back to the 1940s. It was established based on the community spirit of young people helping young people. Over a two-day period, thousands of volunteers, most of whom are JROTC cadets from metro-Atlanta high schools, collect donations throughout their communities. Representing the Army, Navy, Air Force and Marines, the cadets raise nearly $100,000 for the organization – enough to provide gift packages to 5,000 children.